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Hasbro Acquires Mighty Morphin Power Rangers

Posted by Hoob on May 1st, 2018
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in February, it was announced that Hasbro would be taking over the Master Toy Licence for Mighty Morphin Power Rangers as of 2019. It looks like that was only part of the story. Deadline has just announced that the toy company inked a deal with Saban for ownership of the complete brand, along with other properties like My Pet Monster, Popples, Julius Jr., Luna Petunia and Treehouse Detectives in a cash-and-stock pact valued at $522.

Here’s what Hasbro said in their statement on the deal:

“Power Rangers is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro’s Brand Blueprint,” said Brian Goldner, Hasbro’s chairman and CEO, in announcing the deal. “Shortly after entering into our licensing arrangement, it became clear that now was the time to begin investing in unlocking Power Rangers’ full potential. We see significant opportunity for Power Rangers across our entire Brand Blueprint, including toys and games, consumer products, digital gaming and entertainment, as well as geographically throughout our global retail footprint.”


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