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M. Night’s ‘The Last Airbender’ Opens To $3M Midnights Screening

Posted by YBMW Staff on July 1st, 2010
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Despite some of the worse reviews (a current 6% Freshness meter on Rotten Tomaotes) and opening up against “Twilight Sage’s Eclipse,” Paramount’s “The Last Airbender” from M. Night Shyamalan opened to a decent $3 million on Thursday midnight screenings.

Paramount says this is the highest midnight gross this summer for a non-sequel. With a budget price of $145M and about a $50+M marketing campaign, things aren’t looking great, but still good for a film based off the animated TV series from Nickelodeon called “Avatar: The Last Airbender.”

By the end of the 4th of July weekend, it’s projected to come in second behind Twilight at around $50 to $60 million that is unless all the bad reviews and first impressions don’t scare people off.

Watch the video below from Hollywood Dailies as fans unleash epic hatred for “The Last Airbender:”


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