Judd Apatow’s new movie, Funny People is getting ready to hit the big screen this summer and the buzz around the Adam Sandler, Seth Rogan flick is pretty hot. Seeing the success of the viral campaigns for films like Terminator Salvation and Dark Knight, Apatow has entered the fray with his own campaign. The videos feature a non-existent sitcom called Yo Teach starring Jason Schwartzman.

Yo Teach! is meant to be a sitcom starring the character Schwartzman plays in Funny People, the appropriately three-named character, Mark Taylor Jackson.