DC fans, action figure nerds and Matty apologists rejoice! Mattel has announce that their DC Universe Club Infinite Earths subscription is moving forward despite not meeting their desired extortion number of subscribers. I for one have not been a supporter of Mattel’s strong arm slimey suit and tie business tactics, but I am still glad to hear that it is moving forward to honor the fans who did put there money where their mouth was and subscribed.
The gist of the new revised plan is as followed:
– Non subscribers will have to pay more per figure.
– Subscribers will get their oversized figures which will be Meteron and his Mobius Chair.
– Subscription may reopen for a limited time
Looks like it’ll all work out for Mattel after all, gee, who’d thought?!
Here is Mattel’s official announcement:
We have some good news…the 2012 DC Universe Club Infinite Earths subscription program is moving forward! As you know, we did not hit the number of subscribers we were seeking for the club, but we know that there are some very passionate DC Universe fans, so we found a way to make the program work.
Current subscribers will get 6″ and oversized figures according to the schedule that was originally communicated at San Diego Comic Con and online. All figures that have been revealed will be part of the subscription program.
In order to make the program work, we needed to raise prices for day-of sales. So if you are NOT a subscriber, you will be paying more for the figures on the day of the sale. The good news for subscribers is that you are locked in at the subscription rates previously advertised.
And the even better news is that we are exploring re-opening the subscription program for a limited window of time. We’ve heard fans online posting that they wish that they had subscribed, so now you’ll get that chance. Be on the lookout for more details and dates next week.
We still have more good news, we are excited to reveal the winning club exclusive figure…Metron! So all of the subscribers will get their very own Metron, along with his Mobius Chair!
All of this good news will hopefully mean a fabulous start to the weekend for all of the DC Universe fans!