Tags for ‘cool marketing’

Tokyo’s Train Railings Turned Into Lightsabers To Promote ‘Stat Wars’ Blu-ray

Posted by YBMW Staff on September 23rd, 2011

To promote the new Star Wars “The Complete Saga” Blu-ray DVD boxset, 20th Century Fox Home Entertainment Japan have transformed all the railings in Tokyo’s trains into life-size lightsabers.

Find More in: cool marketing, creative marketing campaign, geeky, marketing campaign, marketing stunt, Star Wars, Star Wars blu-ray, star wars promotion

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