They’ve been putting signs and ads on the walls above urinals for years now, but this is the first time that anyone has ever done something like this. A pub in the UK has rigged up a new video game that is powered by your urine stream. The simple steering based games are designed to attract patrons tot he pubs and also to advertise drink specials and and other marketing promotions.

If you want to steer right, just aim to the right side of the urinal. If you want to steer left, just aim to the left. It sounds easy enough in principal, but when you get enough drunk people at the urinals, there are going to be a lot of people with peed on shoes coming after management. Also, do we really need something to make us stay at the urinal stall that much longer? Just do your business, shake it twice (more than that and you’re playing with it) and then zip it up and wash your hands. You don’t need to draw the whole thing out by seeing how many penguins you can kill!