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Finally, A Bra That Tweets Whenever You Unhook it!

Posted by Hoob on October 25th, 2013
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This isn’t a joke, it is a campaign designed by Nestle fitness and the OgilvyOne ad firm in Greece.

The goal of the bra is that it tweets each time you unhook it to remind you that you should regularly do a self-exam. It might get really annoying in real life, but it is a very clever little campaign to raise awareness.


Source: Fashionably Geek

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