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Homeless Fairy Tales Characters In New Ad Campaign For Book Donation

Posted by YBMW Staff on March 14th, 2012
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Advertising agency Paz Comunicação Estratégica has created this new clever ad campaign raising awareness about donating books rather than disposing them.

To convey the message, they have positioned some of our classic fairy tales as cast aways into the mean streets of the real world without homes. Just think “Toy Story.”

How could you let the Red Riding Hood become homeless? Have you no heart?


Source: Adsoftheworld

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