Talk about whitewashing! There’s a new beauty treatment being offered to men at a clinic in Bangkok, Thailand that brings lasers a lot closer to men’s genitalia than James Bond would have ever been comfortable with. In general, skin whitening is a popularly sought out beauty treatment in the country, but it has recently been extending to men requesting the procedure for their penises as well.

It all started when one client asked for treatment on what he called “the dark part” of his groin. Since then, the popularity of penis bleaching has erupted to over 100 men a month, primarily between the ages of 22 and 55. Many of the clients, according to the clinic where it has become most popular, have been sought out by members of the LGBTQ community.

So, how much odes it cost to get your twig and berries lightened up? The clinic charges $650 for the complete course of treatment which runs for five sessions. All in all, that’s actually a pretty great bargain when you compare it to the clinic’s “3D Vagina” procedure. That treatment involves injecting a woman’s own fat into her genitals to give them a “fuller aesthetic.” All for the low, low price of $1,500.

Source: independent