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Quirky Viral Marketing Has Woman With iPads for a Head

Posted by YBMW Staff on August 2nd, 2011
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Like Kane from Robocop 2, a woman is outfitted with four iPads for her head and asked to walk around NYC in hopes that someone would touch her face. The quirky and almost creepy antics is part of a viral marketing campaign setup to promote the launch of Hearts’ (Harper’s Bazaar, Cosmopolitan, Esquire, ELLE and O, The Oprah Magazine) iPad-only magazine, Cosmo For Guys.

“The concept and analogy here is to show a guy ‘getting inside a girl’s head’ and sort of ‘reading her mind’ by flipping through the magazine pages on the iPad. The reason for that is: it is the first magazine for men that is written by women, so for the first time women are letting guys in on what they think,” says the viral’s Creative Director Michael Krivicka.

Watch as one brave man decides to get “into” her head in this video below. Would you be brave enough to touch iPad head girl?

Source: TheNextWeb

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