Okay, as a fair warning this is a NSFW video with some bare ass in the end. Second, it’s the latest video ad for the Damaris lingerie brand.

According to the director Justin Anderson, the video was filmed after some thoughtful and careful market research which revealed that women enjoy cleaning in their underwear.

“I asked girls about their cleaning routine and the answers I got were as hilarious as they were varied. High on the list was wearing underwear whilst doing the cleaning…”

On the up side, it is a rather interesting video in an artsy unique kind of way. Watch it shamefully.