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Tokyo’s Train Railings Turned Into Lightsabers To Promote ‘Stat Wars’ Blu-ray

Posted by YBMW Staff on September 23rd, 2011
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To promote the new Star Wars “The Complete Saga” Blu-ray DVD boxset, 20th Century Fox Home Entertainment Japan have transformed all the railings in Tokyo’s trains into life-size lightsabers.

Aside from the cool factor, this also marks the first time the hand rails have ever been used in an advertising campaign in Japan. Rumor has it that George Lucas himself was even shown the campaign images and had loved the idea.

Apparently not wanting to be out done, London did their own lightsaber Star Wars promotion with their world’s largest lightsaber.

Starwars-ad-campaign-light-sabres.jpg
Starwars-Lightsabre-Campaign.jpg

Source: Japantrends

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