World Wrestling Entertainment (WWE) is planning to tone down its on air violence following their new deal with toy giant Mattel.
In a change of marketing tack for WWE, its shows were recently given a PG rating for all of its TV shows, allowing more children to tune in.
WWE chief operating officer Donna Goldsmith said: “What Mattel is going to do that Jakks Pacific never did is make a line for young kids.”
Mattel plans to launch a new range of products for children aged six and over including Ultimate WWE Championship belts, megaphones, action figures, replicas of masks worn by wrestlers as well as a line of of high-end collectible action figures aimed at adults.
By catering to a younger audience, the firm is hoping to increase the sales of licensed goods, particularly positively impacting results in the second quarter of 2010.
TRANSFORMERS ONE is the untold origin story of Optimus Prime and Megatron, better known as…
This has jumped onto the list of most anticipated films!
Will a TMNT film that only focuses on one turtle work on the big screen?
This is the dream of any kid who grew up in the 80s and 90s.
He's not alone anymore. Joker: Folie à Deux – only in theaters and @IMAX, October…