Categories: Collectibles

Mattel And WWE Tag Teams, Targeting Younger Audience

World Wrestling Entertainment (WWE) is planning to tone down its on air violence following their new deal with toy giant Mattel.

In a change of marketing tack for WWE, its shows were recently given a PG rating for all of its TV shows, allowing more children to tune in.

WWE chief operating officer Donna Goldsmith said: “What Mattel is going to do that Jakks Pacific never did is make a line for young kids.”

Mattel plans to launch a new range of products for children aged six and over including Ultimate WWE Championship belts, megaphones, action figures, replicas of masks worn by wrestlers as well as a line of of high-end collectible action figures aimed at adults.

By catering to a younger audience, the firm is hoping to increase the sales of licensed goods, particularly positively impacting results in the second quarter of 2010.

Source: toynewsmag
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