Have you seen the new Hamburglar from McDonald’s? It was weird enough when they introduced the nightmare fuel new anthropomorphic Happy Meal. Now, they’ve turned the once lovable beef thief into a hipster douche bag.

This new change at McDonald’s comes as their sales are tanking and they are trying anything and everything to stay alive (including adding kale to the menu). How about this trick… Don’t make it cost $7.99 for a big mac value meal. How about that?

What’s next, Grimace in Skinny Jeans?

SOurce: Foodigity