Bookmark and Share this Story:
  • Digg
  • StumbleUpon
  • Facebook
  • Fark
  • Google
  • Reddit
  • del.icio.us
  • Mixx
  • Slashdot
  • E-mail this story to a friend!

Doritos Inventor Dies At Age 97, Plans To Be Buried With Doritos Chips

Posted by YBMW Staff on September 26th, 2011
(Be the First to Rate This Post)
Loading ... Loading ...

Arch West, a retired Frito-Lay marketing executive credited with creating Doritos, has passed away in Dallas. He was 97 years old.

In a statement issued by the West family, West had died Tuesday at Presbyterian Hospital in Dallas. A graveside service is scheduled for Oct. 1. Daughter Jana Hacker of Allen recently told The Dallas Morning News the family plans on “tossing Doritos chips in before they put the dirt over the urn.”

West was a marketing vice president for Dallas-based Frito-Lay in 1961 when, while on a family vacation near San Diego, he found a snack shack selling fried tortilla chips.

Hacker says her father got a tepid corporate response to the tortilla chip idea but conducted marketing research that led to the Doritos rollout.

Source: Yahoo

RSS feed | Trackback URI

Comments »

No comments yet.

You're not logged in. Please log in to comment. Not a member? Register and join YouBentMyWookie now. It's fun, free, and pure unadulterated awesomeness!


Trackback responses to this post