We’ve all seen the photos of the McDonald’s burgers that still look the same after 10 years. Well, Burger King is going a different route. To show consumers that their newest Whopper doesn’t have any artificial preservatives in it, they have just released a time-lapse video of the popular burger as it slowly grows mold over the course of 34 days.
While some may think the idea of watching a burger slowly rot as gross, it’s admittedly effective at driving home the point. Now the question is whether or not fans will want to eat a Whopper after watching it turn into a science project before their eyes.
The beauty of real food is that it gets ugly. that’s why we are rolling out a WHOPPER® that is free from artificial preservatives. isn’t it beautiful? #NoArtificialPreservatives BURGER KING® is rolling out a WHOPPER with no artificial preservatives, which is currently available in more than 400 restaurants in the U.S., and will reach all restaurants in the U.S. by the end of 2020.
Wax on, or Wax off?
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