Arch West, a retired Frito-Lay marketing executive credited with creating Doritos, has passed away in Dallas. He was 97 years old.
In a statement issued by the West family, West had died Tuesday at Presbyterian Hospital in Dallas. A graveside service is scheduled for Oct. 1. Daughter Jana Hacker of Allen recently told The Dallas Morning News the family plans on “tossing Doritos chips in before they put the dirt over the urn.”
West was a marketing vice president for Dallas-based Frito-Lay in 1961 when, while on a family vacation near San Diego, he found a snack shack selling fried tortilla chips.
Hacker says her father got a tepid corporate response to the tortilla chip idea but conducted marketing research that led to the Doritos rollout.
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