Nissin has always been known as one of the world’s leaders in instant ramen noodles, but along the way, they also got a reputation for creating really weird ads to promote them. Their latest ad starts out with an adorable cartoon chicken. That’s when the satanic ritual and the death metal comes in.

Honestly, we’ve got no idea what’s happening here, but we’ve got a heavy urge to make some noodles and sacrifice a human.