Lindsay Lohan is suing the financial company E-Trade, insisting that, “Lindsay,” “a boyfriend-stealing, “milkaholic” baby in its latest commercial was modeled after her. And she wants $100 million for her pain and suffering.
The actress filed a lawsuit yesterday over the commercial that first aired during the Super Bowl this year.
Lohan’s lawyer, Stephanie Ovadia, said the actress has the same single-name recognition as Oprah or Madonna. “Many celebrities are known by one name only, and E-Trade is using that knowledge to profit,” Ovadia said.
“They used the name Lindsay,” Ovadia said. “They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan.”
Ovadia wants an injunction to force the spot off the air, and the Lindsay camp wants every last copy of the commercial.
Chris Brown, a spokesman for Grey Group, which produced the spot, is throwing cold milk on the controversy, saying it “just used a popular baby name that happened to be the name of someone on the account team.”
Ovadia said E-Trade has violated Lohan’s rights under New York state civil-rights law and used her “name and characterization” in business without paying her or getting her approval.
She says Lohan is owed $50 million in exemplary damages, plus another $50 million in compensatory damages.
E-Trade could not be reached for comment.
Coke-aholic must really be running out of money to sink this low. Pathetic. You can watch the commercial below:
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