Press Release:
LOKAI BRINGS THE POWER OF MARVEL TO YOUR WRIST WITH MARVEL-INSPIRED BRACELETS IN SUPPORT OF MAKE-A-WISH®
Lokai will donate $1 per bracelet sold to Make-A-Wish to continue advancing the organization’s mission to create life-changing wishes for children with critical illnesses.
October 12, 2020 – New York, NY. In order to Find Your Power, first you must Find Your Balance. Lokai, the socially responsible lifestyle brand best known for their bracelets that inspire the wearer to find balance through life’s highs and lows, has teamed up with Marvel with the release of ten new bracelets, each of which features iconic elements and characters from the Marvel Universe, reminding us all to find the hero inside.
Every Lokai bracelet is infused with elements from the highest and lowest points on earth. The white bead carries water from Mt Everest, and the black bead is infused with mud from the Dead Sea. These opposing elements serve as a daily reminder to the wearer to stay humble through life’s highs and hopeful through the lows.
Because Lokai believes that giving back brings balance, Lokai will donate $1 per each bracelet sold from the collection to Make-A-Wish, a longtime partner that had to postpone certain types of wishes due to COVID-19 and innovate rapidly to grant wishes in new ways now for children with critical illnesses. Since partnering with Make-A-Wish in 2016 on the original bracelet, and more recently the Disney by Lokai and Star Wars™ by Lokai collections earlier this year, Lokai has helped the organization grant 70 wishes (one of which you can see here) and is proud to continue supporting the organization through this trying year.
“We are thrilled to continue building our longstanding partnership with Lokai through the release of the Marvel collection,” said Janell Holas, chief marketing officer for Make-A-Wish America. “With their support, we have been able to continue bringing experiences of hope to our wish families when they need it most.”
Each Marvel bracelet retails for $22 and is available at lokai.com and at select retailers nationwide. To accommodate Disney’s younger fanbase, Lokai has also created an X-Small size option for products within this collection.
Product photography can be found HERE and lifestyle photography can be found HERE.
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About Lokai
Lokai is a socially responsible brand that inspires its community to find balance. Founded in 2013 by Steven Izen following a transformative personal experience, Lokai infuses its trademark bracelets with elements from the highest and lowest points on Earth – water from Mt Everest and mud from the Dead Sea, reminding wearers to stay humble during life’s highs and hopeful through the lows. Lokai believes giving back brings balance, so the company gives 10% of net profits to charity and has donated over $8.5 million since launching. Please visit lokai.com for more information.
About Make-A-Wish
Make-A-Wish® creates life-changing wishes for children with critical illnesses. We seek to bring every eligible child’s wish to life because every child deserves a childhood. Research shows children who have wishes granted can build the physical and emotional strength they need to fight their illness. This year marks the 40th anniversary of the wish that inspired the founding of the organization in 1980. Since then, Make-A-Wish has become the world’s leading children’s wish-granting organization, serving children in every community in the United States and in nearly 50 countries worldwide. Together, generous donors, supporters, staff and more than 34,000 volunteers across the U.S. unite to deliver hope to wish kids and their families when they need it most. In total, Make-A-Wish has granted more than 330,000 wishes to children in the U.S. and its territories; more than 15,800 wishes in 2019 alone. For more information about Make-A-Wish America and the 40th anniversary, visit wish.org.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over eighty years. Marvel utilizes its character franchises in entertainment, licensing, publishing, games, and digital media. For more information visit marvel.com. © 2020 MARVEL
