Pizza Hut has just unveiled a new menu system that uses eye tracking software to help pick what you want to eat before you can even make the decision consciously. The new menu technology was designed in coordination with Tobii’s eye-sensor tech. We aren’t sure exactly where this is being tested (we are guessing the UK). We know they sure aren’t doing in the US. I’m not sure I’ve seen a waiter come to a table at a Pizza Hut in the last fifteen years.
Wax on, or Wax off?
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