If you thought Oreos was putting weird stuff in-between their cookies lately, you’ve got to see what they did to the outside of the cookies in China. Apparently, the cookies are popular with small children there, but less so with teens. So, one design firm thought up the idea of embossing grooves into the cookies that could be played on a small record player that can be built out of the packaging.
The firm behind the musical Oreos, Dimension Plus, brought in local musicians to each create their own versions of the original Oreos jingle. The results? Absolutely delicious. Also, award winning. For their efforts, the Oreo Vinyl project won the Visual Communication Design Award in the annual Golden Pin Design Awards in Taiwan.
Oreo Vinyl Direct final from Dimension Plus on Vimeo.
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