‘Amazing Spider-Man’ Viral Campaign Hidden Inside Movie Trailer

Last night, Sony released the new trailer for “Amazing Spider-Man”, now some smart fans have discovered the first step in the Amazing-Spider-Man viral campaign was actually hidden in a frame of the trailer.

On the screen showing lots of webs and the film’s release date, one strand of web contained a URL for the site: http://markofthespider-man.com/

Currently, the site just features the Spider-Man logo and several gifs of static. We’ll let you know more details as they arise.

Official Synopsis:
The Amazing Spider-Man is the story of Peter Parker (Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Sheen) and Aunt May (Field). Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush, Gwen Stacy (Stone), and together, they struggle with love, commitment, and secrets. As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents’ disappearance – leading him directly to Oscorp and the lab of Dr. Curt Connors (Ifans), his father’s former partner. As Spider-Man is set on a collision course with Connors’ alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero

Source: Collider