With 97 unique QR codes embedded in the movie trailer, this might be the most interactive trailer that we’ve ever seen! It makes sense, given that the movie is basically a sci fi thriller about how we’ve all become slaves to marketing… and the dark power behind it all! So far, the film looks like a super creepy, LSD trip about consumerism.
Branded stars Ed Stoppard, Leelee Sobieski, Jeffrey Tambor, Ingeborga Dapkunaite and Max Von Sydow. It is set for a September release.
QR Codes in the BRANDED trailer:
The BRANDED trailer includes 97 unique QR codes with additional codes embedded in the film’s website, social pages, posters and other materials. QR codes enable consumers with a smart phone and a reader app to scan a code in the BRANDED trailer or other marketing materials which will reward them by offering a deeper glimpse into the film’s alternative universe of out-of-control brands, consumer gluttony and insatiable materialism through exclusive image and video content. Overall the BRANDED marketing campaign will include 100 QR codes in all. Unlock them all!
BRANDED is a dark and mind-bending journey into a surreal, dystopian society where corporate brands have unleashed a monstrous global conspiracy to get inside our minds and keep the population disillusioned, dependent and passive. One man’s Misha (Ed Stoppard) passion to unlock the truth behind the conspiracy will lead to an epic battle with the hidden forces that really control our world.
BRANDED is the vision of two widely respected marketing executives: Jamie Bradshaw and Alexander Doulerain. Bradshaw and Doulerain co-wrote, produced and directed. Ed Stoppard, Leelee Sobieski, Jeffrey Tambor, Ingeborga Dapkunaite and Max Von Sydow star.