Since its debut in 1982, Mattel’s Masters of the Universe toy line has been a pop culture phenomenon and a cash cow to say the least. However, with every successful property, there’s controversy over its creation and ownership rights. Produced by Urban Archiupelago Films, “Toy Masters” is a documentary that explores He-Man’s sordid origins story as well as celebrates and chronicles the universe’s strongest man.

Here’s your first lengthy eight-minute look at the new documentary which is currently in production.

Toy Masters’ official synopsis:
The film is in production now, filming all over the U.S. “Toy Masters” will feature interviews with the key creative personnel behind every version of the best selling toy line and all incarnations of “Masters of the Universe” on television, film, stage, and print, tracing the inception and ups and downs of the fantasy juggernaut.

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