If you thought that ‘Iron Man 2’ was plastered on every window, screen and product last year, than you haven’t seen anything yet. Marvel is getting ready to start ramping up the promotional engines for Thor, Captain America: The First Avenger and The Avengers.
Check out what the President of Consumer goods has to say.
“You’re going to see ‘Avengers Assemble’ logos and icons take more prominent positions,” said Paul Gitter, president-consumer products for Marvel Entertainment. “On a lot of the packaging you’re going to see everywhere, Marvel does tie back into ‘The Avengers,’ and the umbrella platform we have set up.”
Among the goods set to roll out are a full line of action figures, vehicles and role-playing items from toy maker Hasbro; arts and crafts products from Crayola; die-cast toy vehicles and play sets from Maisto; and footwear from Brown Shoe. Additional licensees include Fruit of the Loom, Kids Headquarters, AME and Jem Sportswear.
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