Marvel Finds Gold On The Big Screen

Marvel has made some major transitions in the last few years. Now that they are making their own films, they’ve opened up a whole new world of possibilities and Variety has a very interesting report on it.

The report shows that even though the company has shown a 38% drop in profits on a 26% reduction in revenue during the second quarter, the drop is mainly due to a lack of new films in theaters. Even still, just the DVD and pay TV sales of their movies brought in a profit of $29 million from revenue of $116 million for the three-month period that ended June 30.

Sadly, the comic book side of the industry is actually a little bit down (7%) due to depressed ad sales.

Its self-production of films and TV toons not only helps Marvel keep more of the resulting profits but also aids the company in introducing its characters to overseas markets where they may be little known.

“We remain focused on extending demand for Marvel-branded entertainment and licensed products, particularly for brands and international markets that have previously been underdeveloped,” Marvel chairman Morton Handel said.

Now Marvel is getting ready for four more movies in the next two years: “Iron Man 2”, “Thor,” “The First Avenger: Captain America” and “The Avengers.”

A few years back, Marvel’s Stock was just about 1.50 per share. Now its over $40.00. To see a company evolve like this is amazing and it promises that geeks will have plenty of Marvel Super Heroes for years to come.