Walt Disney has announced a massive plan to cross promote Tim Burton’s much hyped “Alice in Wonderland” on all the networks the company owns (ABC, ESPN and ABC Family) that culminates with a grand unveiling in a huge Superbowl spot.
The promos for exclusive first looks will begin airing on January 31, and then on Superbowl Sunday, a trailer will debut on the February 7th. According to Disney, the 60-second custom spots will feature never before seen footage of the film that arrives on March 5.
“We wanted to kick off our television campaign for ‘Alice in Wonderland’ in a big way,” says David Singh, executive vice president of worldwide marketing for Walt Disney Studios Motion Pictures. “With Tim Burton at the helm and a cast that includes Johnny Depp, Anne Hathaway, Helena Bonham Carter and rising star Mia Wasikowska, the film already has a passionate following. Fans are eager to step into the incredible 3D Wonderland that Burton has created and get a glimpse at what he’s done with these brilliant characters, and we’re ready to give it to them.”
Below is the planned schedule:
ABC
“Desperate Housewives,” Jan. 31, 9/8c
“The Bachelor,” Feb. 1, 8/7c
ESPN
2010 NFL Pro Bowl, Jan. 31, 7:20ET
NBA NUGGETS/LAKERS game, Feb. 5, 10:30ET
ABC FAMILY
“Greek,” Feb. 1, 10/9c
“The Parent Trap,” Feb. 6, 8/7c