Over the last several months you’ve heard us lament about how movie studios have lost every last ounce of creativity and are now turning more and more to things like old movies, board games and kids toys. Sadly it seems like even these wells have run dry and now movie producers are almost literally stealing candy from babies.
That’s right, Production Weekly, just announced over twitter, several major motion picture licenses that have just been acquired from popular candy companies. Among some of the licenses that have been acquired by the studios are: PEZ, Pay Day, Kit Kat, and of course, M&M’s.
Amazingly enough, no one has optioned the Gummy Bear license as of yet.
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