We’ve seen movie studios try all manner of viral gimmick and marketing campaign to get traction for a new film. This, however, seems to be the first time that a studio has taken up this level of direct marketing to make sure they trap their fans in a massive web of promotion.
JOIN THE AMAZING SPIDER-FANS LOYALTY PROGRAM
Don’t miss the opportunity to be one of the Amazing Spider-Fans. Check out the new loyalty and sweepstakes program that rewards you for loving your favorite superhero, Spider-Man. Sign up and be among the first to know about all things happening for The Amazing Spider-Man 2. After signing up with your favorite social network(s) you’ll receive a weekly email mission with exciting news. Whether it’s watching the new trailer, learning about a new game launch or being the first to know about Spider-Man news, you’ll earn points for missions you participate in which may qualify you for entries into monthly sweepstakes and the grand prize.
You can track your progress on the leader board each week and earn badges for milestones reached. The more you participate in the weekly missions, the entries you may earn, and the more chances there are for you to win great prizes. We’ll offer a prize pack to one lucky Spider-Fan each month during the program and players can earn entries to win a grand prize trip to the premiere. Learn more about the program at AmazingSpiderFans.com and don’t miss The Amazing Spider-Man 2, in theaters this May.