In another attempt to squeeze profit from an old children’s license, MGM has purchased the rights to ‘Where’s Waldo’.
This isn’t the first time that the property has been considered for development. Nickelodeon considered it back in 2004. The team behind Despicable Me also gave it a shot a few years ago, but were unable to find success. Time will tell if MGM has better luck.
LOS ANGELES, CA (November 07, 2011) – MGM’s President of Motion Picture Group Jonathan Glickman today announced that the studio has secured feature film rights to bring Classic Media’s Where’s Waldo?® to the big screen in a live-action family adventure.
Created by Martin Handford and first published in 1987, Where’s Waldo? is one of the most recognizable characters in the world and a pop-culture icon. A publishing phenomenon with more than 55 million books sold worldwide from New York to Sydney to London to Tokyo, Where’s Waldo books are available in more than thirty-eight countries and have been translated into more than thirty languages. Where’s Waldo has also been spotted in gaming, selling more than 4.6+ million Apps for iPhone and iPad.
“We are thrilled to be bringing the search for Waldo to the big screen. Along with our partners at Classic Media, we look forward to making a worldwide adventure that will appeal to Where’s Waldo? fans of all ages,” Glickman said.
“Waldo is the most searched-for character in the world,” said Eric Ellenbogen, co-CEO, Classic Media. “With thanks to MGM, fans everywhere will find Waldo in movie theaters with his motion picture debut.”
MGM’s Cassidy Lange, Vice President, Production, will oversee the project for the studio with Ellenbogen and Handford’s business partner Mike Gornall serving as Executive Producers.
Just to get you excited about the project, here’s a Werner herzog style retelling of Waldo’s adventures.