BrassKey Keepsakes’ “Cuddle with Me” doll has caused quite a bit of controversy at Costco with its doll sporting a headband that says “Lil Monkey.” While this may not be a problem for most dolls, it is particularly distasteful for an African American doll, and one that comes packaged with a plush monkey to boot.

Mary Gustaff, CEO of BrassKey Keepsakes, said the company not only apologized for the mistake, but that the thought of the doll being politically incorrect never occurred to them:

It’s so unfortunate because now it’s being portrayed as a purposeful act to be disrespectful and that’s not true. We really apologize. We don’t think in that way. We don’t operate in that kind of thinking. We have a really diverse family-operated company that’s been around for 28 years. What would we have to gain for heaven’s sake?

Stupid = 1
Common sense = 0

The “Lil Monkey” “Cuddle with Me” doll has since been pulled from Costco.

Source: SNAFU-ed