Mary Gustaff, CEO of BrassKey Keepsakes, said the company not only apologized for the mistake, but that the thought of the doll being politically incorrect never occurred to them:
It’s so unfortunate because now it’s being portrayed as a purposeful act to be disrespectful and that’s not true. We really apologize. We don’t think in that way. We don’t operate in that kind of thinking. We have a really diverse family-operated company that’s been around for 28 years. What would we have to gain for heaven’s sake?
Stupid = 1
Common sense = 0
The “Lil Monkey” “Cuddle with Me” doll has since been pulled from Costco.