Hasbro has been working on developing their own Cinematic universe over the last couple of years that brings Transformers, GI Joe, Micronauts, Rom The Space Knight, and now the newly acquired Power Rangers. It looks like they might not be the only toy-based universe heading for the big screen.
Variety broke the news that Mattel Films has just opened up as a new division within the toy company. It will be headed up by Dallas Buyers Club producer Robbie Brenner, who will report to Ynon Kreiz, Mattel’s new chairman and CEO.
“Mattel is home to one of the world’s greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us to unlock significant value across our IP,” said Kreiz. “Robbie is a gifted storyteller and a highly respected filmmaker with deep relationships in entertainment. She is the perfect leader to bring our celebrated brands to life.”
The new film division could drive films to licenses including Barbie, He-Man and the Masters of the Universe, Hot Wheels and Max Steel. There’s a good chance that the creation of this was spurred on by the expiration of some license options that Sony Studios has previously held on some of their properties.
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