Check out the super viral new music video from Coldplay that is also the prequel for a soon to be released six issue mini series.

The video, for the song Hurts Like Heaven, was directed by Mike Osborne and has the feel of a motion comic.

The video tells the prequel to the story of Mylo Xyloto. The cool thing is that Coldplay is actually going to release a 6 part comic series based around the character. That, along with the fact that this is probably the coolest looking Coldplay video that they’ve ever released, explains why the video already has almost 2,000,000 views in less than 2 days.

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