Sanrio, the company behind the internationally famous Hello Kitty brand has just launched their newest set of characters based of off sliced pieces of sushi and meat.

The new food-based characters, are cute at first glance, but then start to get a little creep with pictures like this where the translation of the text says “Please grill me Thoroughly!”:

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The characters actually came out of a contest by Sanrio that was designed to pick the cutest out of 20 different edible mascots:

While most of the characters are fish, like sliced salmon (or maybe tuna), Kirimi-Chan and Kamaboko-Chan, whose head is made out of molded fish paste, there are some land dwelling critters in the crew likeRosu-chan, who has a slice of ham for a head.

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Source: Rocketnews