Scrabble is celebrating their 60’th birthday, but the brand has lost some of its luster as the general populace becomes more and more stupid and word games are now being thought of as elitist.

With that in mind, they set out to rebrand the game in Europe with a set of weird and wacky commercials that express the art and randomness of words colliding accidentally on the scrabble board.

That is pretty much all I can say. Hold on tight and check out the links below.