AMC’s zombie drama “The Walking Dead” delivered last night with 5.3 million viewers and a 3.3 adults 18-49 rating. This translates into the largest demo audience for any series premiere on any cable network this year. It beats out both “Mad Men,” “Breaking Bad” and most non-sports programs on broadcast Sunday night.
Critically originally had their reservations about the show, uncertain whether it’d latch on to female audience. But according to THR, ever since the trailer debuted at Comic-Con, “The Walking Dead” became a must-see among genre fans.
“It’s a good day to be dead. We are so proud of this series, its depth of storytelling and the remarkable talent attached,” said Charlie Collier, AMC’s president. “As the network dedicated to bringing viewers the best stories on television, we are so pleased to have the opportunity with The Walking Dead to raise the bar within this popular genre and continue our commitment to being the home of premium television on basic cable.”
“The Walking Dead is that rare piece of programming that works on so many levels. It is legitimately great storytelling that is not only highly entertaining, but incredibly thought provoking as well. People who are familiar with the comic books know what’s coming, but suffice it to say, this is only the beginning of a long, intense, and powerful ride. Long live The Walking Dead,” said Joel Stillerman, AMC’s SVP of original programming, production and digital content.