The Super Bowl has become less about the game and more about the ads over the last several years and this year is no different. At $5 million per 30-second slot, companies are bringing out the big stars to sell their wares. Mountain Dew has now unveiled their ad for Mtn Dew Zero Sugar, and they are using Bryan Cranston and Traci Ellis Ross to pay tribute to The Shining while trying to get people to try another disgusting diet soft drink.

Your insatiable thirst for DEW just got quenched in a terrifying way: new #MTNDEWZeroSugar! As good as the original, maybe even better? Now with all of the things you love from the original DEW flavor, featuring Bryan Cranston, Tracee Ellis Ross, and Zero Sugar.