THR is reporting that DC Comics has just ended a 25-year relationship with Distribution powerhouse, Diamond Comic Distribution. Instead of trying to describe it, here’s what sources from DC said to the news agency.
“We recognize that, to many of you, this may seem like a momentous decision. However, we can assure you that this change in DC’s distribution plans has not been made lightly and follows a long period of thought and consideration. The change of direction is in line with DC’s overall strategic vision intended to improve the health of, and strengthen, the Direct Market as well as grow the number of fans who read comics worldwide.
In the near term, Diamond will only be fulfilling orders placed through June 1 Final Order Cut-Off and will not solicit the sale of new DC titles further. To ensure a smooth transition for retailers, DC will suspend Final Order Cut-Off for June 8, making those books available to order on Final Order Cut-Off on June 15.
After 25 years, DC and Diamond Comic Distributors are ending their long-standing relationship. Moving forward, comic book retailers can obtain their DC books from Penguin Random House, or their books and periodicals through Lunar or UCS comic book distributors. DC continues to be committed to providing the Direct Market with best in class service and the fans with the world’s greatest comic books.”
While Diamond has not yet made a statement about the move, DC’s exit could be significant. In 2019, DC Comics accounted for approximately 30% of the entire comic book industry. That means Diamond could see an immediate hit of their comic sales of almost 1/3.