In honor of The Care Bear’s 30th anniversary American Greetings Properties will produce an all new CGI-animated Care Bear series in 2012, as well as a new Care Bear toy line set for release in 2013.
Originally created in 1982 by American Greetings as greeting-cards, The Care Bears found some resurgence as of late, when the toy line was relaunched in 2002 and generated more than $2.6 billion in global sales. It only makes sense for American Greetings to want to pursue it with a new series and toy line.
A respresentative from American Greetings had this to say about its reboot:
“The Care Bears are not just a piece of ’80s pop culture, but enduring and still-beloved properties whose messages of caring and sharing are as relevant today as they were when the property was first introduced. By producing a new television series, we are excited to help moms who grew up with the Care Bears share them with their own children.”