EW has the first promo poster for AMC’s critically acclaimed “Mad Men” Season 4 which will premiere on July 25th.

Don Draiper is literally… starting over. And for fans of the show, we probably don’t need a poster to tell us that.

According to series creator Matthew Weiner, the new season will be about “stripping away the things these people think define them. Once they’re taken away, they just may have to look at who they really are.”

So what do you think of the new poster? Let us know below.

Source: EW