‘Ready Player One’ Launches Their Inevitable Promo Sweepstakes

There’s no way that Ready Player One could have hit theaters without some sort of AR gaming experience. Not after the amazing marketing game that was put together by Disney for Tron Legacy a few years back. But wait, apparently there is? A sweepstakes just dropped a sweepstakes to help promote the film (your chances of winning greatly depend on whether you are willing to help in that mission), with some pretty slick prizes up on the block.

How they missed the opportunity to put together a community style puzzle or game challenge is beyond me, but at least they are ponying up some decent loot on the other end. That is, if any of the companies offering up prizes are actually still around in 27 years.

In Ready Player One, the race is on to be the first to find three keys in the virtual world of the OASIS. In anticipation of the film’s March 29th release, Warner Bros. is giving fans the opportunity to win one of three keys opening the door to fantastic prizes from Atom Tickets, Spotify or Lyft. Launching today, the “Join the Leaderboard” Sweepstakes offers three prizes that will be game changers for years to come:

Copper Key: Atom Tickets – Enjoy movies on the big screen for free until 2045.
Jade Key: Spotify – Win codes for 27 years’ worth of Spotify Premium.
Crystal Key: Lyft – Let Lyft take you where you need to go until 2045.
The sweepstakes will close on March 12th and winners will be announced in three stages: the winner of the Copper Key will be revealed on March 19th; the Jade Key on March 21st; and the Crystal Grand Prize on March 26th. For entry information and rules, please visit www.jointheleaderboard.com. Unlock multiple entries by sharing “Ready Player One” content with friends via the website.