Here’s a pretty sneaky viral ad for Disney Pixar’s upcoming “Toy Story 3” featuring one of their newest characters Lots-O’Huggin’ Bear. The commercial is given the faux vintage Japanese commercial treatment and might be part of the most clever viral ad campaign I’ve seen recently.

If you haven’t seen the American counterpart (circa 1983) which was released last week, I’ve also attached it below. I’m not sure which I like more. They’re both pretty genius.