ABC has released the first nine minutes of its upcoming fairytale based fantasy-drama “Once Upon a Time.” The series is set to premiere Sunday at 8PM EST, and stars Ginnifer Goodwin as Snow White and Jennifer Morrison as her unknowing daughter.

Similar to Bill Willingham’s comic series “Fables,” the new series is loosely inspired by classic fairytale stories except the characters are set in modern day. The series will rival NBC’s “Grimm” — a supernatural fairytale crime drama.

“Once Upon a Time” will feature many familiar characters including Snow White, Prince Charming, Jiminy Cricket, and Rumplestiltskin. Here’s a bit of synopsis for the new series:

The stories hold a key to the mystery that will draw a bail bonds collector and the son that she gave up for adoption 10 years earlier to a New England town called Storybrooke, Maine. This town is actually a parallel world in which fairy tale characters look like normal people and don’t remember their true identities or anything about their true lives.