According to researchers, more than three million British women have received medical attention or been rushed to hospital – because of their shoes.
One in ten females have gone to such extreme lengths to wear trendy shoes that they’ve ended up twisting their ankle or tearing a tendon. Meanwhile another third have fallen flat on their face as a result of their heels with many damaging their teeth and breaking their wrists.
The study revealed that women have also sustained other injuries in the name of fashion that includes broken ankles and twisted knees.
But despite all this, six in ten women say they will continue to wear heels for the sake of fashion… and hope their wounds healed.
The nationwide study – of women aged 18-65 – looked into what motivated women to buy certain shoes finding two thirds have worn shoes that have caused them injury.
Nearly every woman (89 per cent) admitted that uncomfortable shoes had ruined an evening with eight out of ten saying they had been forced to take them off during the night on the town.
The survey found nearly eighty per cent of women had bought shoes knowing that they didn’t fit with half of those buying a pair that were too small for their feet.
A spokesperson for Hotter Shoes, which commissioned the study, said: “It’s incredible to imagine the pain and discomfort women endure for a pair of killer heels or an ill-fitting impulse sale bargain.
“Buying shoes can be hard work as women tend to buy shoes that look good with an outfit, and then worry about the pain later.”