Peter Jackson is the pride of New Zealand. A big part oft hat is because he’s put them on the map for some of the most amazing films ever created. Now, to celebrate the release of The Hobbit, Air New Zealand has created a very clever (way more clever than the one on Virgin), in-flight safety demo that is based entirely off the Middle Earth Motif.

Be sure to keep an eye out for Peter Jackson’s cameo.

Source: Deadline