Italian Ad Agency, Alch1m1a ADV, wants you to eat less cholesterol… So what better way to do it than by making sculptures of famous horror characters out of butter.

They’ve created sculptures out of Jason Vorhees, Jigsaw, the puppet from Saw, and Ghostface from Scream.

The campaign was created to give people an immediate connection between the dangers of cholesterol and something that they would know to be afraid of.

Source: Creative