Japan is known for some of the weirdest and most innovative advertising in the world. Sure, it’s not like they created the Super Bowl sensation PuppyMonkeyBaby or anything, but they’ve made noodle commercials that would make you swear you’ve just dropped acid.

Japanese cosmetics company, Shiseido, released a commercial that starts off with a bunch of typical Japanese Schoolgirls and then turns on a dime to prove just how good the company’s product really is.

The video has notched almost 10 million views in Asia and the rest of the world and is now just starting to get noticed in the US.