The Dollar Shave Club went viral with their first online video a couple years ago. It was just a funny, no-nonsense pitch on why you should get your razors from them, for a lot less money than the stores.

Now, it looks like there’s a new company who is running with a similar model. The only difference is, instead of sending you new razors every month, Hello Flo sends you a care package with tampons, panty shields, and candy, perfectly timed to match your menstrual cycle.

They released a video just one day ago, called The Camp Gyno, that already has over one million views. Regardless of the product, the video deserves every view it has. The funny, and sometimes shocking (beware the Dora the Explorer menstruation demo), is one of the best marketing campaigns since… well, since The Dollar Shave Club.