Gillette has a dream. They dream that one day, hopefully in the near future, men will be completely hairless creatures, glistening in the sun and dependent on their fine products to prevent scruff, body hair, and any evidence of puberty.

How will they make this dream come true? Youtube of course! They’ve put together a series of viral videos that give men tips and inspiration on shaving everything from their scalp to their scrotum. They even spend a whole video trying to convince men that it s cool and totally manly to shave your arm pits.

I blame Adam Lambert for this.